Email marketing (Email marketing) is a form of reaching people through email to bring customers to businesses with the support of email marketing software.
For marketing to take place successfully, we need to add email marketing campaigns such as gifts, discounts, care programs, etc. to the email to increase attraction. You can also promote the livestream via email.
#1: MailChimp Email Software
Mail Chimp is an email marketing software founded by Chestnut and Dan Kurzius in 2001. Currently, it has more than 12 million customers, the number of emails per day is more than 1 billion. This software allows sending marketing emails, running targeted customer campaigns, automated messages, .. along with detailed reports to help you improve your campaigns.
1.1. Advantages of email marketing software MailChimp
- Simple registration: You just need to enter your information and your website can be registered.
- Allow free use accounts: of course there will be restrictions on this type of free account, but this also means that you will have plenty of time to test the software before using it officially.
- Simple and clear interface.
- Provide many types of email: MailChimp calls email Campaigns (ie campaigns), these campaigns will include emails sent to a certain list of customers. There are 4 types of campaigns:
- Regular Campaign – Regular campaign: You can design and customize the content and then send it immediately or schedule it.
- Plain-text Campaign – Plain-text campaign: like a regular email
- A/B Testing Campaign – A/B Testing Campaign- Allows testing subject, name, content and submission time
- RSS Campaign – RSS Campaign: Automate email marketing by combining content from your RSS feed with MailChimp templates
- Write emails quickly with templates, save drafts and schedule delivery.
Email writing process only includes 3 steps
- Choose the lead the customer sends
- Add Subject, email address and tracking option
- Select a template to send.
MailChimp offers a variety of templates for you to choose from. You can choose from pre-designed or basic templates, or create your own in your own code.
In addition, the templates you have used will also be saved in the saved template. Extremely convenient and saves time for future campaigns.
You can compose and send emails instantly or use:
- Timewarp – function so that emails will be sent to all subscribers according to their time zone. For example, if you set up at 10am, that email will be sent at 10am local time to each customer.
- Send Time Optimization – This option allows MailChimp to decide the best time to send emails to generate the highest open and click rates.
- Allows creating many different customer lists
You can create multiple lists in Mailchimp email marketing tool to easily manage and send emails depending on campaign purpose.
1.2. Disadvantages of MailChimp software
- Doesn’t provide visual automations: While MailChimp automations are extensive, they feel a bit overwhelming without an intuitive workflow tool.
- Don’t allow sending groups of lists at once: You can only select one list to send to a campaign. You can solve it by copying the template, creating a new campaign and choosing a guest list. However, if you need to send a lot of lists, this is really tiring.
1.3. Cost
- Forever Free – Free plan: This is not a 30-day limited free plan as you are used to, as the name suggests, you will get free use for life. However, the condition is that you must have less than 2,000 subscribers. Email will be limited to 12,000 emails per month.
- Prepay – Prepaid plan: In this plan you can access all the capabilities but there will be no monthly fee. Mailchimp offers packages by email. For example, you can buy 300 emails for $9.
Monthly packages are priced according to the number of Subscribers you have as the table below. For accounts with 500 subs or less, you will only have to pay 10 dollars per month to use.
#2: Aweber
Aweber, founded by Tom Kulzer in 1998, is email marketing software with the following criteria: make email marketing simple and bring more profits to small businesses. It is one of the most popular services, used by over 120,000 small businesses, bloggers and entrepreneurs globally.
2.1. Advantage
- Simple registration – Aweber software will offer a 30-day trial after you sign up, you will need to provide basic information and a credit card to use this service.
- The interface is clear and aesthetically pleasing. Aweber’s menu is very logically distributed including many separate sections for easy selection.
- AWeber calls email Broadcasts, similar to MailChamp, Aweber has the ability to save drafts and schedule. However, broadcasts do not have a template for you to choose from.
If you are looking for the best email marketing software, then AWebe r is the right choice
- Automation: Aweber has two automation features, Legacy Follow Up Series and Campaigns. You can use Follow up to start a series of welcome emails to new subscribers, or to offer a subscriber-only email course, and use campaigns to manage multiple Follow up series.
- Like MailChimp, AWeber allows you to store multiple customer lists. It also provides the ability to Follow Up for these lists.
Especially
- Create subscription lists automatically: If you have multiple lists, you can create automatic rules for AWeber to automatically subscribe or unsubscribe someone from an existing list when they subscribe or unsubscribe to other list.
- Manage and add subscribers easily: AWeber has many filtering options for you to easily sort subscribers by list.
For example, you can select people whose email address is gmail and save it as a separate segment.
2.2. Defect
- There is no Timewarp functionality like Mailchimp, so if you use Aweber and choose to send messages at 10am UK time, a subscriber in San Francisco will receive the message at 2am. This will affect the email open rate.
- How subscriptions are calculated – although some people are no longer active, they will still be counted towards the total number of subscribers, so your fees will be higher. To fix this situation, you need to regularly check the subscription list.
2.3. Cost
As mentioned above, Aweber will give you 30 days free to try out their service.
After 30 days, the price will be calculated based on the number of subscribers. That’s why we need strict subscription management.
See more Aweber email marketing software here
Learn how to design effective email marketing.
#3: GetResponse email software
Simon Grabowski founded GetResponse in 1998. It now serves more than 350,000 customers in 182 countries and is available in 21 different languages. This is also one of the prominent and popular email sending software for Marketing.
3.1. Advantage
- As with AWeber, signing up for GetResponse is easy. The only difference is that GR doesn’t ask you to fill out your credit card information. They will contact you after 30 days of free use.
- The interface is very simple and easy to use.
- GetResponse offers three types of email tailored to each of your purposes:
- Newsletters – Newsletter – To send updates to your subscribers
- Autoresponders -Autoresponders – To send predetermined, time-based, or action-based messages
- RSS to Email – To send your entire blog post via email
- Simple, easy-to-use email creation tools:
- There are more than 600 pre-designed templates for you to create emails.
- There are additional settings such as: analytics settings: Click-through, Google Analytics, A/B Testing and sharing settings like: Twitter and Facebook.
Besides
- GetResponse can schedule an extension similar to Mailchimp but with a different name:
- Perfect Timing – Standard Time – This tool will send emails to customers at the time when they are most likely to open.
- Time Travel – Time travel – function to send emails according to time zone (similar to MailChimp’s Timewarp)
- Autoresponders- ability to answer automatically: GetResponse is the best service in this range today. This service offers a variety of autoresponders features for you to choose from:
- Time-based: enable time-based auto-reply
- Clicked: fires when there is a click action
- Opened: fired when there is an action to open (mail)
- Subscribed: Activated when a customer follows
- Goal reached: activates when a goal is completed
Time-based is the most common, but you can also use other types to send messages when the user is clicking a link or opening another message, resulting in a much higher click-through rate.
Another great thing about GetResponse is that you can schedule autoresponders (including Time travel settings).
- Marketing Automation – Marketing Automation
GetResponse recently added a Marketing automation module that uses If-then (if-then (then) logic).
This tool will check your marketing list to find the condition you specified and take a specific action (set by you).
- Auto Funnel feature – allows you to set up an entire sales funnel in just a few clicks.
A guide to building a quality email marketing list
3.2. Defect
GetResponse uses rather confusing terminology that can be quite confusing.
For example: Call the list of customers (list) a campaign (campaign), …
3.3. Cost
As mentioned above, GetResponse will let new users try it for 30 days, then GetResponse will offer many different price packages for users to choose from. There are 4 packages as shown in the picture below:
The Pro, Max, and Enterprise plans will include additional capabilities depending on the model. These features are often advanced features, extremely useful.
If you stick with the basic email plan, the fee is as low as $10 per month for up to 1000 subscribers. Annual prepaid accounts will receive discounts of up to 18% and 30% for each year. Prices are also adjusted for nonprofits.
#4: Atomic Mail Sender
Atomic Mail Sender is also a specialized software for email marketing that is very popular with many people.
You will need to download software to your computer to use it, similar to outlook. Currently, Atomic has provided a Desktop version for this application.
4.1. Advantage
- Optimized interface easy to use
- Support Microsoft Word, Excel, Access.
- Allows importing customer data from CSV, TXT, XLS, DOC, DOCX, MDB or ACCDB files or from Outlook address book. (you can also add it manually)
- Integrated with an image editor (WYSIWYG editor), which allows you to resize, crop images, flip and change the brightness and contrast of the image.
- Latest version added Proxy server check feature: Show server is online or offline; specify the baud rate and hostname; Check the link in the email to make sure it’s still accessible.
- Fast and dedicated support team.
4.2. Defect
There is no reporting feature – this will make it quite difficult if you want to track your marketing campaigns. 👎
4.3. Cost
There are 3 types of Atom offered:
- Free Plan – Free plan: Email limit is 15000 emails per month with 2500 recipients.
- Monthly Subscription – Monthly Subscription: Number of recipients from 2500 to 50000 people. Unlimited emails and you’ll get 30% off if you pay multiple months at a time.
- Base rate – Pay by mail – unlimited email.
#5: SendinBlue
SendinBlue is a combination software: Email marketing service, short text messaging service (SMS) and email utility service. This is a very promising email marketing solution because of its multi-functional integration.
5.1. Advantage
- Deliver SMS campaigns
- Provide a convenient and easy-to-use message response template
- Email transaction option feature and auto reply
- Mobile-friendly design
- Similar to Aweber and Mailchimp, this software allows creating subscriber lists: supports importing data from CSV or TXT files, in addition, it also allows you to create blacklists and export data as files for ease of use.
- The campaign creation process is simple, allows adding attachments (up to 5MB), embedding images, and allows duplicating links (allowing subscribers to view emails in their browsers).
- Integrated photo editing tools like Atomic Mail Sender
- Campaign tracking feature: you can view campaign reports in the Statistic and My Campaigns tabs. You can also download all of these report files for further analysis.
5.2. Defect
Registering an account seems to be quick, but when you create a campaign and press the complete button, SendinBlue asks you to return to complete the information profile to be able to create a successful Campaign.
The template is pretty basic and lacks third-party integration features .
In general, SendinBlue is more difficult to use than other software due to the complexity of setting between fields (fields).
5.3. Cost
SendinBlue packages do not limit the number of contacts, the price will depend on the number of emails you send. Up to 5 service packages are offered:
- Free plan – 300 emails per day
- Lite plan – $25/month for 40,000 emails
- Essential plan – $39/month for 60,000 emails
- Premium plan – $66/month for 120,000 emails
- Enterprise plan – custom pricing for companies that need to send more than 120,000 emails.
See more SendinBlue email marketing software here
#6: HubSpot CRM
HubSpot Customer Relationship Management (CRM) – is a customer relationship management software.
HubSpot CRM was built to be the foundation that allows sales teams to get started quickly without making major changes to their existing workflow. This software received many positive feedbacks from users, voted Best CRM Software 2019- the best customer relationship management software of the year.
6.1. Advantage
- The first and foremost advantage of HubSpot CRM is that you can link it to all your other sales mediums like: website, email, social media profiles, phone, etc. using HubSpot Sales
- HubSpot CRM puts your entire sales funnel in one dashboard, making it easier to manage and organize.
- Automating sales tasks saves time and generates more deals.
- Storage is unlimited and you can save up to 1,000,000 contacts to HubSpot.
- HubSpot is fully flexible enough to meet the needs of individuals, B2B and B2C businesses who work in retail, accounting, real estate, construction or any other industry.
- Great integration with lots of different software: Dropbox, Google Chrome, Pipedrive CRM, SugarCRM, Bigcommerce, Gravity Forms, Base CRM, Google Dynamics, etc.
- Intuitive interface
- Offers the most powerful data enrichment of any software available – you can import leads from your emails with just one click.
- Website visitor tracking feature helps you check your website traffic.
- Features to create templates, track and schedule mail delivery.
- You can also customize the view for ease of use
Specially
- HubSpot CRM allows you to divide emails into many different groups based on characteristics such as: geography, region, interests, .. .
- Effective measurement tool through email open rate, link click rate and conversion rate.
- Notification feature when customers perform actions such as: open mail, click link.
- CRM software allows to call customers: Very simple call operation with call recording function.
- Meeting arrangement feature
3.2. Defect
Although Hubspot is flexible, compared to other CRMs, HubSpot’s platform still cannot catch up because there are too many detailed features. For businesses with complex sales processes, this will be a challenge.
3.3. Cost
HubSpot CRM is 100% free, with no time or quantity limits. You will be able to use the features listed below:
- Contact management – Manage contacts
- Contact & company features – Contacts related features
- Company records – Company profile
- Gmail & Outlook integration – Gmail and Outlook integration
- Documents – Documents
- Forms – Forms
- Contact activity – Activities of people in the contacts: open mail, click on links, ..
- Facebook & Instagram lead ads – Ads on FB and Instagram
- Canned snippets – Short response sample letter (Example – We have received your message and will respond as soon as possible)
- Email scheduling – Email scheduling
- Email tracking notifications – Email tracking notifications
- Email templates are available
- Conversations inbox – Conversations inbox
- Team email
- Live chat
- Conversational bots – Conversational bots
- Calling – Calling customers
- Meetings – Arrange meetings
- Deals – Offers
- Tasks – Tasks
- Ticketing – (rough translation) ticket to request support
In addition to the free plan, HubSpot has 4 paid plans, depending on your needs that you can choose from. Each level will have different advanced features.
Price of email marketing software
#7: UltraMailer
UltraMailer is a software from Vietnam, according to the introduction on the website, this software is developed by Le Minh Duc.
7.1. Advantage
- Optimal interface, easy to use
- Includes Vietnamese settings – useful for companies unfamiliar with English interfaces.
- There are simple features such as adding contacts, importing data, having the ability to manage customer files.
- In addition, UltraMailer also has the ability to create email marketing campaigns.
- The email editor allows to change the layout, insert images, links, customize colors, sizes and fonts.
- There are 340 templates available
- The feature of filtering dead emails (link in the mail is not accessible) before sending
- Notification feature when someone opens the mail.
7.2. Defect
The features are quite poor, not suitable for large companies that require advanced functions as well as professional work.
If you use it on more than one computer, the cost will be higher
7.3. Cost
Like the above software, UltraMailer also has free and paid versions. In the free version, you are allowed to send 50 emails/day.
You can refer to the table below:
#8 Email Marketing Pro software
Email Marketing Pro is also one of the software of Vietnam, helping you to send mass emails to customers.
8.1. Advantage
- Unlimited number of management emails
- Simple interface, easy to use
- Stats system to help you check your campaign
- Report: total number of people sent, opened the mail and clicked the link in the mail.
- Send bulk emails within 1 second
- Help you deal with spam, bounce mail as well as reuse Marketing campaigns
8.2. Defect
Similar to UltraMailer, Email Marketing Pro software does not have many features.
8.3. Cost
In addition to the free version with limited features, Email Marketing Pro also has 6 service packages depending on the sending speed and number of mails.
See more email marketing software Email Marketing Pro here
NOTE: In addition, Infusionsoft email marketing software is also a right choice for many businesses in Vietnam when implementing marketing. You should learn more!
Conclude
There are many email software that support Email Marketing, if you are still wondering between the above services, try using the trial version of each software.
